HubSpot CRM

HubSpot CRM

4.5 / 5 814 reviews

Who Uses This Software?

The HubSpot CRM is ideal for small and medium-sized businesses (10-200 employees) that are constrained by spreadsheets but don't need much of the advanced features of complex enterprise-level CRMs.

Average Ratings

814 reviews
  • 4.5 / 5
  • 4.5 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service
  • 4 / 5
  • 4.5 / 5
    Value for Money

Product Details

  • Starting Price
  • Pricing Details
    CRM is 100% free. Premium productivity features available for purchase.
  • Free Version
  • Deployment
    Installed - Mac
    Installed - Windows
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • HubSpot
  • Founded 2006

About This Software

Best for companies with 10-1,000 employees. Step into the 21st century with the HubSpot CRM, an easy to use CRM system that eliminates manual work and actually helps your sales team sell. It's free, and you can start using it right now. The HubSpot CRM allows you to keep all your contacts in one centralized, customizable database, automatically logs every interaction for you, and crawls the internet for you, keeping track of over 13M companies (and growing).

  • Account Alerts
  • Activity Tracking
  • Asset Management
  • Buyer Management
  • Call Center Management
  • Call Logging
  • Campaign Management
  • Cataloging / Categorization
  • Channel Management
  • Client Tracking
  • Contact Management
  • Contract Management
  • Customer Service Analytics
  • Customer Support
  • Customer Support Tracking
  • Customer Survey Creation
  • Discount Management
  • Document Management
  • Email Marketing
  • Email Response Control
  • Expense Tracking
  • FAQ
  • Forecasting
  • Household Tracking
  • Influence Tracking
  • Interaction Tracking
  • Knowledge Management
  • Landing Pages / Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • List Management
  • Live Chat
  • Marketing Automation
  • Marketing Management
  • Performance Metrics
  • Pipeline Management
  • Product Catalog
  • Project Management
  • Prospecting Tools
  • Quote Management
  • Quotes / Proposals
  • Referral Tracking
  • Relationship Tracking
  • Request Escalation
  • Routing
  • Sales Approval
  • Sales Forecasting
  • Sales Management
  • Sales Pipeline Management
  • Scheduling
  • Search
  • Self Service Portal
  • Source Tracking
  • Subscription Services
  • Survey Management
  • Team Assignments
  • Territory Management
  • Time Management
  • Warranty Tracking
  • Workflow Management
  • XML / RSS

HubSpot CRM Latest Reviews

Automatically translated. Show original review

HubSpot Partner Agency's Honest Review of the HubSpot CRM

5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Value for Money

Comments: Time, Insights and the most personalized communications with any Sales Qualified Leads assigned to me. I can see what website pages they have viewed, the emails they opened or click on, the content offers they have downloaded, their social media profiles and their company information. This is really useful when you are trying to reach a contact but not come across as "salesy" or "sleazy." You can tailor your outreach to the things you know they are most interested in because the HubSpot CRM gives you all that information in one single Contact Record. The tracking capabilities are as great as the HubSpot Marketing Platform's tracking capabilities. This makes the entire cycle of creating brand awareness and expertise to increase your sales opportunities and customers, so simple and seamless. You can tie everything back to the overall ROI for your business, which is what most executives care about. They need bottom-line results, and the HubSpot CRM already provides you with these bottom line reports with charts, numbers and professional look.

Pros: I love how everything about a contact is all in one place. From the first moment, they visit your website, to every conversion they've made on your website, all contacts with the company they've had, any meetings, calls, or emails. It's all right there in the Contact Record of the CRM. This helps the marketing and sales team implement "Smarketing" in a seamless manner. Sales reps have all the marketing data in order to tailor their sales approach to a contact. Marketing has all the sales qualification necessities to add to their lead scoring system, so they can intelligently pass off marketing qualified leads to the sales team once they reach a specific score. It tracks all the sales representative's performance, interactions, productivity and more. This helps sales managers know what their team is doing and how well they are doing at all times. You also have a Deals section, where you can track all sales opportunities that have potential to become a customer and their path to either becoming a customer or a lost sales opportunity. That gives HubSpot the ability to better forecast your sales month-to-month for bottom line reports. I love how you can call a contact directly from their contact record in the CRM, record it, take notes, and see all the information in front of you while you're speaking to them. That helps sales professionals increase their sales calls productivity and outcomes. The HubSpot CRM can also integrate with your Gmail and Office 365.

Cons: The downside to the CRM is the limitation of integrating with your Gmail or Office 365. If you do not have your email or business hosted by Google/Gmail or Office 365, then it cannot fully integrate into your email system. The ability to have all the features of the HubSpot CRM right within your Inbox saves a lot of time and hassle of having to open up the HubSpot CRM and perform your tasks and communications there with a SQL. There's the option to use IMAP with Microsoft Exchange if your company is hosted by another platform but still uses Microsoft 16 Exchange for your email service. But the drawback to this is that it is a bumpy road to setting up, and you do not have all the features and capabilities that you would have normally with Office 365 and a Business Gmail Account. The price is also a common issue. HubSpot offers a free CRM but there are great limitations to this free CRM. It forces you to pay for the Sales Pro which is costly to add on to your other costs for the HubSpot platform such as the HubSpot CMS, MAP & Marketing. With that being said, there are other CRMs that integrate with the HubSpot platform as an alternative and cheaper solution to having a robust CRM. The best one I have seen accomplish this is the BlueCamroo CRM.

Automatically translated. Show original review

Inbound Marketing Exec using HubSpot on a daily basis

5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: I am an inbound marketing exec who uses HubSpot on a daily basis. The company I work for, Strategic IC, is a B2B digital marketing agency that helps clients generate qualified leads via inbound marketing and sales, social media and open source web development. We are a Platinum Certified HubSpot partner and therefore also promote the use of HubSpot to our own clients. We use HubSpot to run various different Inbound campaigns, and create lots of landing pages, blogs, workflows etc through HubSpot. HubSpot is used throughout the whole of the company and is a very easy and intelligent tool to use. The biggest pro is that the HubSpot CRM is completely free! It is well worth using and trying out to see if it suits all of your needs before upgrading to any other packages. I find the CRM tool to be very intuitive - it really helps when tracking what a contact has been doing, for example if an email has been delivered into their inbox, or whether they have read the email etc. Additionally, the dashboards provided by the CRM are a very helpful snapshot of your metrics, however I do feel they could provide a lot more depth. There are only a few cons to the HubSpot CRM - sometimes it can be slow at loading changes to the database and occasionally it does crash and needs to be refreshed multiple times before it returns to normal. Also there is a big jump in price (from free) to add on the reporting features, which can put some clients off upgrading the tool further.

Pros: CRM is completely free, until you want to upgrade and add more features.
Really easy way to easily keep track of all contact and see what actions they have been taking.
Very intuitive tool.
Helpful snapshot of metrics with the dashboards.

Cons: There are only a few cons to the HubSpot CRM - sometimes it can be slow at loading changes to the database and occasionally it does crash and needs to be refreshed multiple times before it returns to normal.
There is a big jump in price (from free) to adding on the additional features such as reporting features.